2010. 9. 6. 05:15
Every once in a while a campaign is launched that picks up steam very quickly. Within minutes I’d seen dozens of my Twitter friends tweet about the Arcade Fire and Google Chrome Experiment. As an ardent Firefox user I didn’t have Chrome installed and so left it for a while.
But after keep seeing mentions about this campaign I became compelleted to download Chrome and see for myself what it was all about. As a marketer I can appreciate the enormous pull of a campaign which gets people to act on a campaign, especially when it comes to a relatively laborous process of installing a new web browser.
